Online Biz Wiz

Link Building, it is one of those factors we all know we require to be undertaking but are we doing it? It has been mentioned numerous occasions before that Backlinks are one of the mainly important elements in your web sites Search Engine Rankings (SERPs) and that the quality of the backlinks make a huge difference!

Let’s just talk about what a Backlink truly is. A backlink is a link from another website to your website, basic as that.

The Search Engines consider these links a poll for your sites credibility. So the more backlinks (votes) your website has directed to it the more the authority Search Engines evaluate it has.

Now this doesn’t mean to randomly getting backlinks from all over the place there’s more to it than that. Although a backlink from any site will count. A link from a site in the same Niche as your site will count even more. i.e. Niche Relevant.

e.g. If your selling golf putters and you have a heap of links from other Golf related sites then that tells the Search Engines you are an Golf site with some Authority.

But not all backlinks are made the same. You most likely have heard of PageRank(PR). PageRank is a quality score given by Google to advise you what pages have credibility. If you get a link from a site which has a high PR it helps more than from a site with less PR.

So preferably you would want Niche Relevant Higher PR Links to link to your site so your website can do a lot better in the Search Engines Rankings.

A handful of these Niche Relevant Higher PR Links can be much better at ranking your website than hundreds and 100′s of PR0 Links and that’s the basic truth.

So what do people do. Well some simply disregard backlinks and don’t build them. I am here to inform you if you are not backlinking you are throwing away your time it’s essential for ranking your site. Unless of course you got a quantity of money for Pay Per Click you will not get the traffic you want.

How about those that invest the time to backlink? What do they do? Well sadly the majority spend hours and hours building backlinks to PR 0 sites. You have to respect their work ethic but it’s really is a misuse of time and effort.

Others spend the cash on purchasing good PR Links and yes this does work and save you time but how much money do you have to expend? The idea is to make money online not spend it on every single quality backlink you need, in order to get ten backlinks you can be spending hundreds.

So the concept is to invest a smaller amount of money and a smaller amount of time and just build backlinks to Niche Relevant Higher PR websites.

When you are creating backlinks instead of going hard trying to build as many as possible take the time to ascertain the PR of the website, whether the link will be ‘dofollow’ or ‘nofollow’, whether the backlink is Niche Relevant. This is what you should be thinking about. When it comes to the Search Engines they want excellence over Quantity, they don’t just want spammers or those with tons of money. They want the right quality site to rank for the correct Search Terms.

Question is….is that your website? Think about that next time you build links.

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Tags: backlink, backlinks, building backlinks, Credibility, Elements, link building, link building seo, niche, Occasions, Poll, search engine rankings, Search Engines
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