Unfortunately for some, the lure of the word “free” is just too great. I guess it’s probably human nature that we seek out something for nothing, trying to make a silk purse out of a sow’s ear. In reality, there really is no such thing as free, if you realize that you need to be measuring the value of your home business opportunity, mlm or other online venture in terms other than money.

We need to take a closer look at this concept of free. The opportunities are endless, and there are more being created on a daily basis. While most of us will look at the savings we make when an opportunity is free, have you considered what your time is worth? I’m sure you’ve heard the saying “time is money”, we’ll the internet has given that saying a whole new meaning.

When you get to a certain stage with your home business opportunity, you come to realize that time is your most precious commodity, and it tends to attract a much higher value than it does when you start out on your online journey. Your time commands even more value and respect than money, as you look for ways to outsource your everyday tasks in order to spend your time on money gathering tasks. The time you are spending on the free stuff is time you aren’t spending on the things that will line your pockets.

Make sure also that the program you decide to go with has a marketing system in place. You’ve got no idea how important this is. I can give you an example though. Do you really think that McDonald’s makes the best hamburgers in the world? Me neither, but wouldn’t you just love to own their marketing system! McDonald’s is a prime example of proof that its the system that works, not the program (or the product, in McDonald’s example).

Make sure that any program you are considering to make money online has a marketing system that compliments the program and fits seamlessly into the tasks that need to be done. You can check out a proven marketing system that has been responsible for the success of thousands of online entrepreneurs creating their very own residual income home business.

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Think of your online opportunity as a vehicle. Nothing more, nothing less. It’s job is to get you from Point A, which is where you are now, to Point B, which is where you want to be. To make your vehicle go, you need oil and gas and I guess there’s other things but hey, I’m a female. For this example, let’s just stick to oil and gas because I know a vehicle doesn’t run without them.

The oil and gas is the fuel that makes your vehicle go, and the secret is in the fuel. It’s the force that works behind the scenes to make sure that your vehicle goes from Point A to Point B.

When you look at your online home business opportunity, your program is the vehicle. And the secret fuel? Your marketing system. The fuel that pushes your program from Point A to Point B. I’ve been lucky enough to become involved in a proven marketing system that has helped thousands of online entrepreneurs move from Point A to Point B. For some, I’m surprised they haven’t had a speeding ticket, its happened so fast. This residual income home business marketing system is well worth a look.

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You know what? I understand. If you’ve only just ventured into the world of internet marketing, and you’ve been looking at a home business opportunity, mlm or other way of making good money online, I understand. But if you’ve been internetting for a while, you should know better.

The four letter “F” word is Free. It’s one of the most widely used words in the internetsphere, designed to lure you in with the promise of squillions of dollars in exchange for …….nothing. Let’s take a look at this logically. Surely you’ve heard the saying “you get what you pay for?” So why do you think any of your online endeavors would live by a different set of rules?

Far be it for me to say that you can’t do well using a free program, system or resource, it’s just that I have to put my hand up as being one of those people that fell into the trap. I spent a great deal of time ducking and diving through all the latest and greatest programs online, and just between you and I, most of them weren’t free.

Yes, I’m one of those gullible sods who have sunk so much money into the pursuit of making money online that my bank manager has a permanent, stupid grin on his face. If you watch him closely, he has that glazed look of satisfaction. And every time I meet him face to face, two things happen at the same time. While he’s asking me about my endeavors and offering me more and more credit, he is blatantly rubbing his hands together. I wonder if they get a bonus for the number of suckers they entice into taking credit? By the look on his face, I’m pretty sure he does.

But believe it or not, there is an upside, it’s just not a financial one. I’ve been able to justify all my expenses by saying that I have bought an education. Well..it works for me. And we all learn to justify our expenditure at some stage. And I really can’t say, in all honesty, that I haven’t learned something from every program or system that I’ve bought into. It just becomes frustrating to realize that I was barking up the wrong tree. So if you can chalk your expenditure up to education or experience, that’s a bonus, but its time to move on.

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I have also found that it doesn’t really matter what program you are following, it’s not the program that decides whether you will succeed or not, it’s the system that you use to make the program work. I guess what I’m saying essentially, is that the answer is in the marketing.

It’s been said many times before, but I’ll just remind you here. Do you really think McDonald’s makes the best hamburgers in the world? I think not. I’m sure you have a local small business that makes far superior hamburgers. If they could only plug into a system like McDonald’s use, they would have success spilling out of their every pore. It’s the systems that work, or to put it in one word, duplication.

So next time you come across what you think is the next, best, latest, greatest thing to make you rich, spewing money like a faulty ATM machine, take a step back. Look outside the box. If it belongs to the four letter word brigade – it’s free – that’s probably about what it is worth.

Look for duplication. Your aim is obviously to get other people involved. Is this something that you can see other people getting value out of? Because that’s what it boils down to. Operate your own home business opportunity, mlm or whatever venture you are involved with keeping in mind that your fastest way to success is by helping others.

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That might sound like a strange title for a post, but I guess that’s one of the secrets, getting your attention!

The four letter “F” word that I’m talking about avoiding is not the one that we giggle about as kids, or that some use as an expletive in adulthood. But it’s effect on your residual income home business opportunity can be equally as alarming.

The word is “Free”.

I’m not saying that you can’t make a great deal of money online using free tools and information that is freely available online, but my own experience is that my success has been directly related to what I have actually coughed up out of my wallet. Why is this?

Well, for starters, we say that we’re looking for a business. Whether its a turnkey home business for moms or a home business for baby boomers, doesn’t really matter. Now I’ve been self-employed for the majority of my life, but I have never owned a business, online or offline, that has been free. And, quite frankly, I wouldn’t want to. It’s the investment – cold hard cash – that keeps you on the straight and narrow. It’s the cash that you depart with that ensures that you treat your venture as a business, and not a hobby. It’s the bank manager breathing down your neck and treating you like you should be Rumplestiltskin and able to spin his straw into gold.

I think its got something to do with the value we place on the things we spend money on. I don’t know if you relate, but I’ve found that the online ventures that I have participated in that have been free seldom held my interest for long enough to get anything out of them. I also think that the free methods, systems and tools we have available have contributed to the online marketers disease of JFPTP syndrome. And what is that? I’m pretty sure you’ll know it when I explain it. Its the “Jump From Pillar To Post” Syndrome.

The incessant dabbling with any and everything that passes into our inbox, in the vain attempt to find the latest and greatest thing that’s going to fill our bank accounts and allow us to work at the kitchen table in our underwear. Although, for many of us that wouldn’t be a very pretty sight anyway.

It seems to me that if you invest in something, you are in turn responsible for justifying your expenditure, so we go to greater lengths and exhaust all avenues before we ever dream of giving up. Personally, when I have spent a fair chunk of cash on a program, particularly online, I seem to stick at it and milk it for all its worth. There’s self-esteem at risk here, I don’t want anyone to think that I’ve flushed my money down the proverbial toilet. So I work the system until I can no longer do so, and can gracefully depart with my tail between my legs, but at least with my dignity and integrity intact.

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