Online Biz Wiz

There are a lot of questions you have to answer before you launch your Pay Per Click (PPC) search advertising campaign. Once you have the answers to such questions like “What search engine should I use?”, “How do I find relevant keywords?”, “How much do I bid”, and “How do I track clicks?” You will be directed how to play the PPC game right with the aid of a dependable PPC management company.

1. Which search engine should I use? Majority of the Pay Per Click startups need between $10 and $25 of setup fee which can be applied to click throughs. They offer low minimum bids at $0.01 but have limited search volumes that may generate only a few clicks each day. You can test the startup PPC engines but commit only the minimum setup fees. You could always upgrade your account if they generate decent traffic. This way, you reduce your risk to only $10 to $25 per search engine.

All the same, resulting from Overture’s significant success with PPC advertising, more than a hundred PPC startups have sprung up. Of the hundreds of Pay Per Click search engines, only a few may really have the search volume to generate a reasonable number of clicks for your site. I recommend that you go to a recognized and dependable PPC engine that have high search volumes that ensure a high click through rate.

Because they serve over 2 billion search queries each month, Overture and Google AdWords are the best in Pay Per Click marketing. In addition, with their partnership with other major search engines like Altavista, Infospace and Netscape, they can further reach a broader audience, producing more clicks for your site.

2. How do I find related keywords? Since you’re paying every time someone clicks on your ad, it just makes sense that you optimize your keywords to your target audience. When you enter a keyword, it reveals how many times the word has been searched. The higher the click through rate will be for the more accepted keyword. PPC engines have tools and software to help you find the most relevant keywords to bid on, so count on these to generate a list of similar keywords and their search counts across multiple PPC engines.

3. How much do I bid? The more popular PPC engines require a minimum bid of $0.50 while startup engines have $0.01. How much to bid depends on how much do you expect on your return of investment (ROI). If you bid $1.00 per visitor, and 1 in every 10 visitors buys your product, your cost per sale is $10. So, if each sale of your product produces a $15 gross profit, then your net profit will be $5 ($15 gross profit minus $10 cost per sale). Your ROI, before non-marketing costs is 50% (5% net profit/$10 cost per sale). Continually price your bids to achieve a positive ROI. In time, you’ll understand how to reduce your bids while still preserving the same ranking or get a better position for a little more.

4. How do I track clicks? Tracking your clicks give you a more reliable picture of how well your PPC campaign is doing. Most of the time, you’ll detect that the number of clicks tracked by yourself is between 15% and 30% more than the clicks the PPC engine states. This is because Pay Per Click search engines have anti-cheating tools that avoid competitors from repeatedly clicking on your Pay Per Click adverts and wasting your bid fees.

When you have the right answers to the above questions, your PPC search advertising campaign will be smooth sailing. Well, not instantly, but with the right PPC management company to guide you, a successful PPC campaign is not out of reach.

Tags: Advertising Campaign, Click Throughs, Decent Traffic, game, Launch, Management Company, Minimum Bids, Minimum Setup, pay per click, ppc advertising, Ppc Management, PPC management company, PPC search advertising, PPC search marketing, Relevant Keywords, Risk, Search Advertising, Search Engine, Search Volumes, Startups
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